The consumer electronics brand Nothing, led by Carl Pei, has humorously targeted Jaguar’s new logo and its “Copy Nothing” slogan by modifying its own logo on X to mimic Jaguar’s design. In a further display of wit, Nothing has also altered its bio to read “Copy Jaguar,” playfully alluding to Jaguar’s campaign tagline with a clever twist.
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new logo who dis? pic.twitter.com/nMOBcBlS8U
— Nothing (@nothing) November 20, 2024
Luxury automobile manufacturer Jaguar recently introduced a new logo and branding strategy in anticipation of its transition to an exclusively electric vehicle brand. The British automaker, which is a subsidiary of Tata Motors, plans to launch three new electric models in 2026, having ceased the sale of new vehicles over a year ago to concentrate on revitalizing the brand.
As part of this rebranding initiative, Jaguar recently unveiled a fresh logo along with a redesigned prancing “leaper” cat emblem and marketing phrases such as “delete ordinary.” The newly crafted logo, stylized as JaGUar, features a harmonious integration of upper and lower case letters, as stated by the company.
The automobile manufacturer posted a video on X, previously known as Twitter, accompanied by a straightforward message: “Copy nothing.” The video opens with a closed elevator, followed by the introduction of the new logo. Eight models dressed in vibrant hues emerge from the elevator and are prominently featured throughout the duration of the clip.
Numerous users on social media expressed their bewilderment on X after viewing the 30-second video, including Elon Musk, the owner of X and CEO of Tesla.
In response to Jaguar’s video, Musk inquired, “Do you sell cars?”
The company replied, “Yes. We’d love to show you. Join us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.”
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Jaguar’s rebranding efforts have encountered criticism due to the absence of a vehicle presence, prompting numerous social media users to employ humor and memes to highlight that the campaign resembles a luxury fashion advertisement rather than an automotive promotion.
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