Apple’s Beats brand has collaborated with Kim Kardashian for the third occasion, introducing special-edition colors for a Beats product. This latest partnership showcases the recently reintroduced Beats Pill speaker, now available in new Light Gray and Dark Gray shades.
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Apple, Kim Kardashian ile birlikte tasarladığı açık gri ve koyu gri Beats Pill renklerini tanıttı. pic.twitter.com/GMaty7wcrF
— Webtekno (@webtekno) October 16, 2024
Following several months of anticipation fueled by celebrity endorsements, the Beats Pill reemerged in June, showcasing an array of enhanced features and audio advancements compared to its predecessors, aimed at providing a superior audio experience in a compact format.
This recent collaboration between Beats and Kim Kardashian builds upon their previous partnerships, which included the Beats Fit Pro in 2022 and the Beats Studio Pro just two months ago.
While the earlier campaigns emphasized skin-tone colors, the new Beats Pill collaboration maintains a neutral color palette, opting for various shades of gray.
“I am thrilled to reunite with my Beats family and introduce two new colors for this iconic product,” stated Kim Kardashian. “Music plays a significant role in my daily routine, from morning workouts to creative brainstorming sessions, and the Beats Pill enhances that experience beautifully.”
The launch is accompanied by a new advertising campaign featuring Kardashian alongside comedian Ben Marshall from the comedy group Please Don’t Destroy and Saturday Night Live, who serves as her “Pill Assistant,” responsible for carrying the speaker and curating playlists tailored to her needs.
In contrast to the Beats Pill+, which was discontinued in 2022, the newly updated Beats Pill boasts a reengineered speaker system that includes a 20º upward tilt to enhance sound projection.
Kim Kardashian x Beats pic.twitter.com/oFopxzbtUT
— DAILY CELEBZ (@beautifulcelebz) August 15, 2024
Additionally, it features a detachable lanyard, USB-C connectivity alongside Bluetooth support, an impressive battery life of up to 24 hours, and is rated IP67 for water and sweat resistance.
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