Apple’s base model iPhones have collectively represented 42% of the company’s smartphone sales this year, while the iPhone Pro Max has emerged as the top-selling individual model, according to recent data from Consumer Intelligence Research Partners (CIRP).
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Apple assembled $14 billion of iPhones in India 🇮🇳 in the fiscal year through March 2024, accounting for as much as 14% of its global output 🍏📱 pic.twitter.com/iUWridvSML
— Science Is Strategic (@scienceisstrat1) August 20, 2024
The report indicates a noteworthy sales distribution within Apple’s iPhone range; however, the data must be analyzed with caution due to Apple’s tiered product strategy.
The company markets several generations of base model iPhones concurrently at varying price points, whereas it only offers one current generation of Pro and Pro Max models. Consequently, the 42% share attributed to the base models reflects combined sales across multiple generations.
In terms of individual models, the iPhone Pro Max accounts for 26% of sales, followed by the Pro at 19% and the Plus models at 13%. The performance of the Plus model is particularly significant, as it replaced the smaller iPhone mini in 2022 and has since surpassed its predecessor in market share.
Additionally, the findings indicate a distinct shift in consumer preferences towards larger displays. When Apple launched its first Plus-sized iPhone, the iPhone 6 Plus, in 2014, there were doubts about consumer acceptance of larger devices. However, today, the combined share of Plus and Pro Max models constitutes 39% of iPhone sales.
CIRP’s analysis further emphasizes the financial benefits of larger models, as both Plus and Pro Max variants significantly enhance the average selling price and gross margins of iPhones, commanding higher prices than their standard-sized equivalents despite having similar internal components.
iPhone 16 makes up for 42% of new iPhone sales according to @cirpllc
Seriously love this phone pic.twitter.com/6LoT2NlzGI
— Andrew Clare (@andrewjclare) November 20, 2024
It is important to note that these figures do not include sales of Apple’s entry-level iPhone SE. The findings indicate that Apple has effectively diversified its iPhone lineup to cater to various user preferences and price ranges while sustaining robust sales across all size categories. As CIRP observes, Apple’s “jumbo phone experiment” has proven to be a success.
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